PRM Attended K 2022 Media Event! We Bring You the Latest Insight about the Biggest Exhibition in the Plastics and Rubber Industry!

K Show 2022 will take place in Dusseldorf, Germany from October 19th to 26th! As the Taiwan’s finest media platform in plastics and rubber industry, PRM is very honored to be invited to participate in the K SHOW media dinner every year! Especially after the epidemic, everyone is more concerned about the future of the exhibition, as the epidemic had forced other exhibition to either postponed or cancelled for the past two years. The question of whether the German K SHOW exhibition, which is held every three years, run smoothly while facing the challenge of the epidemic? To answer that question, Alice, the marketing director of Polaris, alongside with the Media interview team to conduct an in-depth interview. Stay tuned for the interview video.

 

K Show 2022 is a grand event every three years. In October this year, it once again shines bright as the Iris(introducer) for global plastics and rubber companies to obtain the latest information and business opportunities and to communicate closely with exhibitors. Moreover, there will be nearly 100 excellent plastic and rubber companies from Taiwan, exhibiting their most outstanding products, while they discuss current trends, introduce and share innovative content, and plan the company’s future paths with the exhibitors. Exhibitors and visitors from all over the world will gather at K 2022 in Düsseldorf, Germany, to seize the 8-day exhibition period from October 19th to 26th. Everyone will be welcome to Polaris’s booth and chat with us in the booth: Hall 12 / F04-02.

 

The epidemic has brought drastic changes to the market around the globe. The K 2022 happen to coincide with the slowdown of the pandemic, which allows this exhibition provides steam for the plastic and rubber industry to recover with new development concepts. This article will provide an overview of the upcoming K 2022 exhibition and help you gather valuable information beforehand:

 

(Picture reference: official website of K 2022)

 

The composition of exhibitors is diverse, not only multinational but also cross-regional. It is obvious that products, solutions, industry trends, and innovative content around the world are developing in line with the trend of the general environment. Still, they also have their own market segments. In addition, this feature also makes K 2022 the best communication environment for in-depth discussions with the visiting audience.

 

Three main themes of K 2022

The exhibitors of the last K 2019 exhibition have focused mainly on the importance of the mechanism of the essential operation and closed cycle for the industrial chains. However, there wasn’t enough attention on other significant topics like environmental compatibility, resource conservation, and waste avoidance.

Nevertheless, there were many people who noticed the above-mentioned issues and address them accordingly, with the upcoming K 2022 they will demonstrate their progress in the past three years. Where strong evidence will prove to the outside world that rather than eliciting more environmental issues, the entire plastics and rubber industrial enterprise will take responsibility, and find a balanced solution for the future world.

 

(Picture reference: official website of K 2022)

 

Although it may sound anti intuition, the existence of the plastic and rubber industry and technology is necessary for substantial climate protection, it is safe to say that without it the global climate will be impeded. The plastic products allow practical lightweight construction, manufacture of electric vehicles, and develop wind and solar energy. The circular economy plays an important role in the process, and digitalization is also a necessary condition for promoting information transparency and promoting the energy efficiency of the contribution of the plastic and rubber industry. Therefore, these three major activities have become the focus of the K 2022 special plan.

The K SHOW exhibition activities contain high-quality content, certified by a high-quality expert team: the K 2022 Scientific Committee and the team's scientific consultants have developed a number of field topics worthy of further study, five of which are listed here as examples: composite material recycling, recyclables Standardized, environmental particulates, biodegradable plastics, and oxocarbon composition polymer.

 

Special Project - “Shaping” the Future

The special plan officially launched by the K exhibition - "Shaping" the future, is also held in Hall 6, which focuses on the fundamental transformation of the industry in corresponding forms, and then the adoption of the circular economy. The presentation format includes daily themes and visual panel performance with infotainment content. The discussion led by industry experts pointed out the sustainable development methods of plastic applications, the development prototypes seen today, and the future trends that may be foreseen. In addition, the panel discussion will invite political representatives, social groups, and members of NGOs to participate. The K 2022 project was prepared by the German plastics industry and launched with the joint support of the German branch of the European Plastics Association (PlasticsEurope Deutschland e.V.) and Messe Düsseldorf GmbH.

 

Circular Economy Forum

The Circular Economy Forum debuted at the last K exhibition. Thus, it will rejoin us at K 2022 in the outdoor space between Halls 10 and 16. The 13 companies that are members of the VDMA (Mechanical Engineering Industry Association) will explain the full picture of the circular economy in an easy-to-understand way.

 

Anniversary History Review

(Picture reference: official website of K 2022)

 

K SHOW also ushered in a historic moment this year: K SHOW debuted in Düsseldorf, Germany from October 11 to 19, 1952. At that time, no one could foresee that this event would become an international benchmark exhibition for the plastics and rubber industry in the future.

Looking back today, K SHOW has accumulated 70 years of successful experience. It is a leading industrial platform for the global plastics and rubber industry to obtain business opportunities by closely related to every part of the production chain. The vision paved the way, and the exhibition’s status as an industry leader is self-evident.

Before the opening of the K 2022 main event, in order to commemorate the 70th anniversary of the exhibition, the organizer specially launched an online time corridor to give you an in-depth understanding of the 70 years of K exhibition, with historical photos and stories to help further understand the history of plastic and rubber industry. A journey through time and space at https://70years.k-online.de/en.

 

PRM is ready to participate in the exhibition, bringing back the first-hand K 2022 information

 

 

This year, international exhibitions around the world have been held one after another, and most of them have become regional exhibitions, with limited overseas participants. However, the K SHOW exhibition this year is looked forward to by many international participants. The organizer of the K 2022 meal, Kaiguo, also mentioned that initially, some companies were not excited about K SHOW. However, they later found out that the pandemic has slowed down, which excited them once again. Unfortunately, many missed the opportunity to exhibit at the K SHOW as they realized this fact a bit too late, and there were no extra spaces for more booths. Nonetheless, it can be seen that the exhibitors are very active, and it is conceivable that the grand occasion of this year's exhibition site will re-ignite the passion and steam for the plastic and rubber industry.

 

 

Since the beginning of the year, the entire PRM team has been preparing for K 2022 in Germany, observing the dynamics of international exhibitions, visiting customers to understand various market trends, and understanding the needs of buyers. Recently, PRM has planned a series of O2O physical and virtual integrated exhibition marketing products, including pre-exhibition layout marketing, in-exhibition marketing promotion, and post-exhibition exposure.

 

In addition, in the era of audio-visual marketing and digital, the film can catch the attention of the audience. PRM perfectly operates and executes the film through professional interviews and pre-planning, so that you can attract the attention of more buyers and audiences during the exhibition, regardless of having a physical booth in the exhibition.
 

PRM Interview Video (K 2022 Media Event)